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SHANGHAI RUN UNISON & INTERTEXTILE

Intertextile Shanghai Apparel Fabrics from 25–27 August. 

One of the world’s leading textile sourcing exhibitions, Intertextile Shanghai regularly attracts more than 100,000 visitors and thousands of exhibitors from around the world,

Linton Tweeds already has strong brand recognition in China, and customers are familiar with the Linton name and its distinctive tweed identity. 

The classic Linton Tweed collections continued to attract attention during Intertextile Shanghai 2026, particularly from customers looking for distinctive and premium womenswear fabrics.

Overall visitor traffic was noticeably lower than at previous editions, but the quality of customer conversations was still good. We met some new customers interested in Linton, while discussions with existing customers gave us a clearer picture of current market needs.

COLOUR DIRECTION

1. Softer & Lower-Saturation Colours
Customers are showing more interest in softer, quieter and less saturated colours, rather than strong or high-contrast colour combinations, e.g. Khaki, beige, peral.

2. Lighter Autumn/Winter Shades
For autumn/winter, customers are looking for lighter versions of traditional seasonal colours — for example, softer browns, muted reds, beige and grey-blue, rather than deep brown or strong red.

3. Soft Colours, but Still Rich in Texture
Even with lighter and softer colours, customers still want the fabric to look rich and dimensional. Subtle yarn variations, mixed colours and surface texture are important, especially when the fabric is shown under lighting or on camera.

TREND OBSERVATION

1. Lightweight & More Relaxed Wool


More lightweight and softer wool qualities are being used for jackets, skirts and more everyday womenswear, rather than just heavy winter styles.

2. Bouclé, Mixed Yarns & Surface Texture


Bouclé and mixed-yarn constructions continue to be popular, with more focus on interesting surface texture and visible yarn effects. The fabric itself is becoming an important part of the design.

3. Hairy & Fluffy Wool

Mohair and other hairy yarns are being used more to create softer, fuller surfaces and a more distinctive look.

KEY NOTES

The Chinese market continues to recognize and value of Linton's distinctive tweed identity. The main changes we are seeing is not a shift away from classic tweed, but a preference for lighter weight, softer colour, lower saturation and more wearable expressions, while maintaining sufficient texture and visual richness.

Also, sustainability remained a hot topic, with more mills presenting recycled‑content yarns and low‑impact dyeing solutions, aligning well with Linton Tweeds' ongoing sustainable practice road-map.  

As Linton Tweeds exclusive China agent, Run Unison found Intertextile Shanghai to be an exceptionally valuable industry gathering for connecting with local designers, luxury apparel houses, and custom‑tailoring studios across the Chinese market. The large‑scale show give us opportunity to showcase Linton's iconic British‑woven tweeds and bouclé fabrics, share the brand's century‑old heritage, and gather direct feedback from buyers on texture, colourway's and weight preferences for local consumer demands. It also allowed us to benchmark against global textile peers and gain first‑hand market intelligence that will support our future sales and marketing strategy for Linton Tweeds in China.